HomeResearch Articles Where-to-Buy Sites: Connecting Buyers to Partners

Where-to-Buy Sites: Connecting Buyers to Partners

  • A where-to-buy site is created by a supplier to drive buyers (and revenue) to channel partners
  • Suppliers should use where-to-buy sites to present a comprehensive view of their products’ availability along with accurate and consistent product information and messaging
  • Where-to-buy sites should be designed to match the requirements of relevant buyer’s journey stages, in anticipation of buyers’ concerns and questions
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