HomeResearch Articles Why Did We Add This Feature? Getting Value From Enhancements

Why Did We Add This Feature? Getting Value From Enhancements

  • Many product teams – especially those working on software-as-a-service offerings – spend most of their time and energy enhancing existing products
  • Features may be added for unclear reasons, with limited customer input and no plan for realizing value, resulting in wasted resources and lost opportunities
  • By using a more consistent approach for assessing, planning and measuring enhancements, organizations can realize more value and improve growth
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