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Marketing Operations: Planning Guide 2020

Planning for the upcoming fiscal year can be a daunting initiative for many b-to-b leaders. It’s easy to fall back on the tactics that were executed in the previous year, instead of considering new shifts in the market and insights on what’s working for other organizations. Marketing operations is marketing’s API. Its job is to simplify processes and infrastructure for marketers and marketing stakeholders, enabling integration and alignment across the entire marketing ecosystem as well as functions that intersect with it. Marketing operations professionals strive to enable faster, more intelligent, more aligned and more precise marketing. In this webcast, we describe the six planning assumptions marketing operations professionals should consider to drive interconnectedness on a global basis and reach business objectives in 2020.
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