HomeResearch Articles The Evolution of the Sales Technology Stack

The Evolution of the Sales Technology Stack

B2B organizations are under pressure to increase sales productivity and leveraging technology is a key component of that strategy. However, the rapidly changing sales application landscape can make it difficult to distinguish between vendors, categories, features and functions. The challenge for sales, sales operations and sales enablement leaders is to select, deploy and drive value from investments in sales technologies that ensure sales productivity gains. Making the right investments is influenced by your size, go-to-market model, growth objectives, and other factors, as well as an understanding of your business objectives and requirements.
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