Think Like a CFO to Prove the Impact of Customer Engagement

Customer engagement insights have become an essential resource to help chief financial officers (CFOs) attain their goals, but many customer engagement leaders, when they do their own reporting, still struggle to connect the dots from their programs to impact those initiatives make on the business. It’s time for customer engagement leaders to start thinking like the CFO by breaking down drivers of revenue and costs of engagement to create a powerful partnership between the two functions.