HomeResearch Articles Transforming Sales and Marketing Processes to Embrace Data Privacy Regulations

Transforming Sales and Marketing Processes to Embrace Data Privacy Regulations

Data privacy regulations exist and will continue to have a substantial impact on the approach sales and marketing functions use to drive their commercial engines. But must they be exclusively an item of concern? Or could they yield a potential opportunity for better alignment between sales and marketing? At SiriusDecisions we are witnessing companies taking a holistic and cross functional approach to data lifecycle management that works across people, process and technology.

In this webcast we will describe how four companies from both sides of the Atlantic are using GDPR, to drive dramatic results, guide market engagement, and ensure that sales and marketing help their companies remain in compliance and become widely trusted among b-to-b customers and prospects.

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