HomeResearch Articles Don’t Sideswipe Customers Because of Blind Spots: Data Requirements for a Seamless Buyer-to-Customer Experience

Don’t Sideswipe Customers Because of Blind Spots: Data Requirements for a Seamless Buyer-to-Customer Experience

Once considered two separate paths, the buyer’s journey and the customer lifecycle are now inextricably linked, and customers expect a unified experience across both. When customer data is poor quality, overly dispersed or hard to access, it becomes an inhibitor to delivering a positive and consistent customer experience.

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