HomeResearch Articles Partner Engagement Strategies: Getting your Unfair Share of Partner Mindshare

Partner Engagement Strategies: Getting your Unfair Share of Partner Mindshare

As b-to-b organisations accumulate channel partners, few have the resources to engage equally with all of them. As a result, suppliers tend to focus exclusively on the top 10-20% that produce the most revenue, which are not necessarily the ones with the potential to deliver long-term revenue grow or profitability. The importance of a focused, holistic engagement strategy in this scenario simply can’t be overstated, as improvements do not come easily without having a solid plan in place.

In this webcast we will discover how to develop a long-term strategy for consistent, repeatable partner engagement that meets the needs of the entire partner ecosystem and provide insight into a well aligned partner engagement strategy that can be the vehicle that maintains partner run rate business, improves incremental opportunities, and drives productivity with top-performers.

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