HomeResearch Articles Building the (Artificially) Intelligent Revenue Engine

Building the (Artificially) Intelligent Revenue Engine

Should Watson be your next director of demand creation? Will C-3PO be your next top producer in sales? How long before HAL tells us, “I’m afraid I can’t let you do that” to our own revenue engines? B2B is quickly approaching an inflection point, at which organizations who have failed to integrate “artificial smartness” into the fabric of their revenue engine will begin to fall behind their more advanced competitors. Given the urgency of deployment, what can artificial intelligence (AI) do for us today?
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