HomeResearch Articles Zebra Technologies: Building a Corporate and Portfolio Brand Architecture

Zebra Technologies: Building a Corporate and Portfolio Brand Architecture

  • Zebra Technologies wanted to redefine the company’s brand after its acquisition of Motorola
  • The company developed an aligned corporate and portfolio brand architecture map anchored in buyer needs across multiple vertical markets
  • Zebra Technologies aligned its messaging and solution architecture, enabling a more efficient and consistent approach to meeting customer needs across diverse industries
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