HomeResearch Articles Zebra Technologies: Transforming a Marketing Organization

Zebra Technologies: Transforming a Marketing Organization

  • Visionary leaders use the transition after an acquisition as an opportunity to build new, improved functions
  • By leveraging the Marketing Ecosystem Model, Zebra successfully integrated the Motorola marketing team and built a blueprint for the combined marketing organization
  • Throughout the transformation process, Zebra's marketing leadership team adhered to a list of guiding principles for marketing organization redesign
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