HomeResearch Articles Zeroing In on Marketing BI Requirements

Zeroing In on Marketing BI Requirements

  • In order to satisfy more sophisticated reporting needs, business intelligence (BI) tools must be added to the marketing technology mix
  • Choosing the right BI tool for your needs means building a list of requirements before building a list of potential vendors
  • Set realistic parameters based on needs and capabilities, or the risk of making a poor choice increases exponentially
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