What We Believe

Imagine the possibilities of change.

In 2011, Forrester made the bold call that we were entering a new age: the age of the customer. This age represents a transition in power from institutions and organizations toward customers. Empowered by technology, customers have more leverage and higher expectations than ever before. Simply put, the age of the customer has changed, and continues to change, the rules of business.

That’s why we anchored our strategy, organization, and research around the age of the customer.This era presents an unprecedented opportunity for leaders and organizations that embrace customer obsession. And so we set out to help our clients drive customer-obsessed vision, strategies, and execution— as that is the best and only path to growth and profitability in this time of change.

At Forrester, we have always believed it is our responsibility to imagine the possibilities of change, whether that’s the introduction of the internet or the age of the customer. Today, that means providing a clear vision of the future so that you may move quickly and confidently. It also means helping define what customer obsession looks like for you and your firm— and how that may manifest in both transformational and incremental ways—and coaching you on how to execute brilliantly against those customer-obsessed strategies. We do all of this to help you deliver differentiated customer experiences, drive revenue and profit, and win in the age of the customer.