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John | Donlon

Research Director, Marketing Operations Strategies


John Donlon is a dynamic, results-driven leader who thrives on helping organizations accelerate the maturity of their business operations. He has more than 20 years of experience in marketing operations as both a practitioner and consultant.

Before joining SiriusDecisions, John was the director of sales process and technology for Iron Mountain, where he pioneered the use of Lean Six Sigma process improvement techniques to drive efficiencies and effectiveness throughout the sales and marketing funnel. Prior to that, he founded the marketing operations function within Iron Mountain and led several of its key disciplines, including marketing strategy development, planning and budgeting, reporting and analytics, data governance and process improvement.

John’s experience includes implementing large-scale, enterprise-wide technology solutions for financial, government and business services organizations. For three years at Staples, he managed the implementation of a marketing data mart and its reporting tools, transforming data from the company’s enterprise data warehouse into actionable information for management. During his five-year tenure at Align360, he led clients such as Capital One, Wells Fargo and GE Capital through dramatic business transformations by reshaping their processes and leveraging decision engine and CRM software to drive sustainable gains.

John earned an MBA from the Kenan-Flagler Business School at the University of North Carolina at Chapel Hill and a BA in Economics from the University of Virginia.