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Alden Cushman

Practice Director, Benchmarking and Analysis

Alden has worked for more than 18 years as a market researcher, competitive intelligence manager, product marketing manager and analyst. He has initiated and managed innovative information and analysis capture and distribution methodologies, processes and systems in a variety of business service firms.

Prior to joining SiriusDecisions, Alden held marketing, market research and product management positions at a number of companies in the financial services, media, management consulting and information technology industries, including Reuters, Kennedy Information, Mercator Software and Investment Dealers’ Digest. During his five years at Reuters, Alden was global head of market and business intelligence for the Sales & Trading business division with annual revenue of more than $3 billion. He led key market segmentation, voice of customer, market size and share, go-to-market, and sales support initiatives. Alden also spent 12 years at Gartner as a writer and researcher.

Alden received an MBA from New York University, and a BA in journalism/science writing from Lehigh University.