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Ashley Paris

Ashley Paris is a dynamic communicator who believes in the transformational power of data-driven marketing and automated demand management. For more than eight years before joining SiriusDecisions, she innovated b-to-b and b-to-c digital strategy using her combined understanding of marketing automation technology and the principles of demand creation and management.

Ashley began her career in marketing operations at the TD Garden, home of the Boston Bruins, where she lead the deployment and use of Oracle Eloqua’s marketing automation platform for the arena's acquisition and retention marketing. Under Ashley's leadership, the TD Garden leveraged advanced marketing automation to grow and reactivate its opt-in database, streamline and standardize outbound communication, and champion the use of mobile within the traditional marketing mix.

Most recently, Ashley was an account director and senior consultant at DemandGen, a global team of marketing automation and lead management experts. She distinguished herself by developing consulting frameworks for lead nurturing, customer lifecycle definition and nurturing, content strategy and multi-dimensional needs analyses. She applied her consulting and client management expertise to a diverse portfolio that included LinkedIn, American Express Business Travel, Concur Technologies, Covidien, Dell Cloud Business Applications, Kimberly-Clark and CA Technologies.

A resident of Boston, Ashley received a BA from Boston University in communication with a strategic focus in mass communication studies and advertising.