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Eric Zines

Research Director, Sales Enablement

Eric has a broad range of experience from his more than 25 years in technical B2B sales, product management, marketing and enablement. Through his experience in building teams across multiple disciplines, Eric has been recognized for his ability to lead teams successfully through strategic business changes and integrations.

Throughout his career, Eric has driven sales results by focusing on the needs of sellers and their customers, and by collaborating across internal teams. He is passionate about streamlining the sales environment to enable sales professionals to delight their customers.

Before joining SiriusDecisions, Eric served as Head of Sales Enablement in the Americas for BT Global Services, where he was responsible for sales enablement and sales operations. In this role, he was instrumental in defining the strategy for sales compensation, tools and methodology, and led the development of the sales onboarding function in the Americas. Prior to BT, Eric helped to build the sales enablement function at Level 3 Communications, where he was selected from the sales team to help found the organization.

Eric is a summa cum laude graduate of Ohio University, where he earned a bachelor of science degree with a dual major in telecom systems management and organizational communications.