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Jason Hekl

Vice President and Group Director, Demand Creation Strategies


Jason Hekl is a seasoned b-to-b sales and marketing leader with more than 20 years of experience at companies large and small, specializing on the development and execution of demand creation strategies to accelerate growth. He has carried quota for selling policy production systems to insurance companies, managed tele-qualification teams for on-premise knowledge management solutions, and marketed solutions ranging from specialized customer relationship management applications to cloud-based e-procurement solutions for the SMB market. His responsibilities have spanned most facets of marketing, including strategy and planning, operations, demand generation, communications, product marketing and management, inbound marketing, analyst and media relations, channel marketing, partner management and lead development.
Prior to joining SiriusDecisions, Jason was vice president of marketing at Coupa Software, an e-procurement and expense management solution provider pioneering cloud-based solutions to control business spending. Under his leadership, Coupa grew 100 percent year-over-year and went from a virtual unknown to recognition as an innovative challenger to industry leaders. Before joining Coupa, Jason served as vice president of corporate marketing at InQuira, a leading provider of enterprise knowledge applications acquired by Oracle, and was responsible for all corporate marketing initiatives, including demand generation, messaging, and marketing communications. During his tenure, revenues grew nearly 10-fold and the marketing organization won one of the original Markies (for Best Lead Scoring). Earlier in his career, Jason held positions in product management, alliances and sales at Siebel Systems and InSystems Technologies.
 
Jason holds an MBA from the Ross School of Business at the University of Michigan and a BA in international relations and economics from the University of Delaware.