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Jennifer Baker

Research Analyst, CMO and Marketing Executive Services

Jennifer is an enthusiastic marketing professional, bringing 15 years of b-to-b experience to SiriusDecision's CMO and Marketing Executive Services team. Based in Boston, MA, Jennifer's experience spans a wide range of competencies including strategic marketing, demand generation, branding, team leadership, change management, and sales support for various organizations in the market research, software and media industries. 

Before joining SiriusDecisions, Jennifer worked for six years as marketing director at Pyramid Research, a market research and advisory firm serving the communications industry. While at Pyramid, she managed the company's marketing team and was responsible for generating go-to-market strategies, demand and nurture programs, along with marketing measurement and communications. 

Prior to her role at Pyramid Research, Jennifer worked at IDG Enterprise's CIO Executive Council. Jennifer helped to drive member recruitment and retention while collaborating across the Council, CIO Magazine and IDG to ensure consistent branding and promotion of the Council's programs and events. She also served in various marketing functions at the Phoenix/Media Communications Group and Orsyp Software.

Jennifer holds an M.B.A. from Bentley College and a B.A. from Tulane University.