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Jim Ninivaggi

Service Director, Sales Enablement Strategies


Jim brought more than 20 years of hands-on sales enablement experience to SiriusDecisions. As the former service director for SiriusDecisions’ Sales Enablement Strategies Service, Jim’s focus was on helping to deliver data, knowledge and insight that our clients need to improve sales performance and drive ROI.

Most recently, Jim was a director with the American Management Association, managing global accounts in the New York metropolitan area. Jim has also led his own consulting firm, helping early-stage, high-growth companies align their sales and marketing efforts to accelerate revenue.

Jim managed sales and marketing organizations for CRM services companies including Claritas Consulting and C3i, and spent eight years with sales performance training firm AchieveGlobal (formerly Xerox Learning Systems). He began his career with 3M/Media Service in Stamford, CT, serving as a reseller for Fujitsu, IBM and Sun Microsystems.

Jim earned a bachelor of arts degree in economics from the University of Connecticut, where he is frequently featured as a guest lecturer to executive MBA program students on the topic of b-to-b sales and marketing alignment.