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Julian Archer

Senior Research Director, Marketing Operations Strategies

In 1981, Julian began work as a confectionary shift production manager, ensuring that daily production and quality targets for chocolate bars were met. Seven years later, he switched to marketing and business development, targeting the manufacturing sector and bringing his passion for creating quality product on time, within budget and according to manufacturing standards.

Julian left his native U.K. in 1989 to live on the European mainland and now has more than 25 years of international b-to-b demand creation experience within corporate and pan-European field functions. His experience includes developing industry segment-focused campaigns and content aligned with each stage of the buying journey, consistently delivering campaigns that resulted in marketing-sourced opportunities achieving three times the sales revenue target over a fiscal year.

Prior to joining SiriusDecisions, Julian was a global industry marketing director for business application provider Lawson Software (and Infor after it acquired Lawson Software). He was part of the leadership team for a key manufacturing and distribution segment and managed the trans-Atlantic team responsible for go-to-market demand strategy and execution.

Julian received a BSc (Tech) Hons in industrial economics from Cardiff University and an MSc in computer-integrated manufacturing from Cranfield University.