HomeWho We Are Kathleen Pierce

Kathleen Pierce

Principal Analyst, Marketing Executive Services

Kathleen is a Principal Analyst at SiriusDecisions, specializing in content operations and strategy. She has more than 25 years of experience in content, sales enablement, localization, UI/UX, process optimization, compliance, and taxonomy. Kathleen is a strong advocate for treating content like IT, Finance, and HR — techniques, technology, and information that cross the organization and require personalization and integration to deliver the maximum return.

Before joining Forrester, Kathleen spent 14 years at Illumina, a global biotech firm, most recently as Director, Global Commercial Enablement. She transformed its content ecosystem, building out multiple content functions for marketing, sales, R&D, and customer experience — applying the SiriusDecisions Content Operations framework and automating content personalization, localization, and sales/support enablement. She was part of numerous company-wide programs to introduce fundamental infrastructure elements such as the quality system, support website, and ERP. Prior to Illumina, Kathleen held leadership roles in content, localization, and UI/UX for companies such as Qualcomm, Hewlett-Packard, Maxwell Technologies, and Litton. In her consulting roles, she provided content strategy and development expertise for more than 20 companies in the US and Japan.  

Kathleen received a BA in Linguistics with a focus on syntax from the University of Washington, along with a minor in Latin from Penn State.