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Marcia | Trask

Research Director, Marketing Executive Services


Marcia Trask is a Research Director in the Marketing Executive Strategies service at SiriusDecisions. She is a passionate marketer with over 20 years of marketing experience in the technology industry. Her areas of expertise include strategic marketing planning and investment, campaign development, performance measurement, marketing technology, business transformation, process engineering, and marketing and sales alignment/enablement. Marcia has worked across several functional marketing disciplines, as well as in business operations, program management and product release management.
 
Prior to joining SiriusDecisions, Marcia was director of marketing operations and demand creation for Achievers, a SaaS-based employee engagement platform. She has also held senior marketing roles at Juniper Networks, Adobe Systems and PeopleSoft.  In these roles, Marcia has driven large-scale marketing automation implementations, managed annual planning and budgeting, created new campaign frameworks, developed performance dashboards, and partnered with sales on pipeline ownership.
 
Marcia received both a BS in public relations and marketing and an MBA from San Jose State University.