Mark Nadolny
Manager of Benchmarking Analytics
With over eight years of professional experience identifying key consumer needs and issues, Mark is an accomplished market research analyst who now provides support for all SiriusDecisions benchmark activities including survey development, data collection and analysis.
Prior to joining SiriusDecisions, Mark spent over three years with Canon U.S.A. as a support analyst specialist. He helped identify consumer issues needing attention and developed research solutions that led to the integration of consumer-demanded features, service advisories, and updates to existing camera firmware. He also led a four-person team charged with all internal ad hoc reporting requests in North America and Japan.
Before Canon, Mark spent more than two years as a market research analyst (with a focus on social media) at Kaava, where he performed quantitative and qualitative analysis to objectively assess consumer perceptions, highlighting specific brand, product and/or behavioral attributes. Final deliverables included category analysis, benchmark/audit reports, tracking studies, and category snapshots.
Mark has a BA in German (which he speaks fluently) and a BS in international business with concentration in marketing from the University of Rhode Island.
