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Matt Papertsian

Service Director, Emerging Growth Strategies

Matthew is a dynamic marketing and sales professional with more than 21 years of experience. He joined the SiriusDecisions team in April 2011 and comes with a broad spectrum of b-to-b expertise, managing teams to drive regional, national and global marketing for large software firms as well as early-stage companies. His experience includes developing, managing and executing multi-touch, multi-trigger, inbound and outbound campaigns for enterprise sales, OEM, channel, services and training teams to a broad range of audiences. He also has experience managing analyst and public relations, inbound marketing, search engine marketing and telemarketing teams, both internal and external.
Prior to joining SiriusDecisions, Matthew was senior director of global marketing for Pentaho Corporation, the world leader in open source business intelligence. At Pentaho he initiated and managed joint campaigns with firms such as Accenture, Capgemini, Intel, Sun Microsystems, Ingres, Netezza, Cloudera and Vertica. Matthew directed the development of new sales and marketing automation systems, designed and implemented new sales and partner enablement processes as well as multi-trigger-based lead nurturing campaigns. These efforts helped to double revenue for Pentaho for three consecutive years.
Matthew has also held senior marketing and sales roles at Cartesis, Business Objects, and Esoft Consulting, an SAP Company.
Matthew received an MBA from Baruch College with concentrations in international marketing and management and a BA from The George Washington University.