Peter Ostrow

Senior Research Director, Sales Enablement Strategies

Peter capitalizes on 20+ years of revenue growth leadership in sales enablement, sales talent management, and operational expertise. Finding a better, faster way to help b-to-b sales teams beat quota drives just about every topic, company, rep, and channel partner he engages.

Prior to joining SiriusDecisions in the Sales Enablement Strategy (SES) service, Peter was a VP/Research Group Director for the Aberdeen Group, where he founded and was Principal Analyst for the Sales Effectiveness Practice. Here, he covered the technology, service, and consulting enablers that enterprise sales forces deploy to become Best-in-Class organizations. He also managed researchers in marketing, customer service, field service, and human capital management disciplines.

Previous roles for Peter include: VP, Business Development with MarketOne International, a global provider of lead lifecycle management services to technology sales and marketing executives; VP Global Sales Operations for Monster Worldwide’s TMP Advertising and Communications division; and a long-time stint with advertising firm JWG Associates.

Peter holds a Bachelor of Arts in History and Political Science from Brown University.

Blog posts by Peter Ostrow

Enablement Is the New Black

October 02, 2019 | By Peter Ostrow

Organizations frequently think of marketing, sales, service and renewal cycles as independent sets of customer interactions
Customers are more likely to purchase and renew when their experience is consistent across all interactions with an organization
Sales enablement is making strong headway via competency-driven support, but other customer-facing personas should receive similar enablement

Five B-to-C Brands We Love – And Why They Matter in B-to-B Interactions

April 16, 2019 | By Peter Ostrow

As consumers, we have strong preferences for the companies we trust and admire
These companies thrive because they focus on customer interactions and treat their buyers with respect and relevance
B-to-b organizations can earn the same loyalty – and economic advantages – by learning from their consumer-driven peers

SiriusDecisions Demand Unit Waterfall™

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Are You a Sales Enabler or a Sales Inflictor?

January 18, 2019 | By Peter Ostrow

Sales enablement is a rapidly growing function with a wide variety of definitions and responsibilities
Some organizations take a legacy approach to enablement rooted in product-centric learning to inform seller-buyer interactions
Best practices in sales enablement favor a more holistic approach to developing role-specific skills, knowledge and process awareness that yields stronger sellers

Why Do I Keep Hearing, “Play it Again, SAM”?

November 06, 2018 | By Peter Ostrow

Sales asset management deployments often fail to meet buyer expectations – why?
Too often, shiny object syndrome motivates misguided sales enablement technology purchases
Replacing a failing sales technology with a new product isn’t a panacea

Your Revenue Engine:

Built for Speed, or About to Break Down?

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What Is a Sales Manager Enablement Playbook, and Why Should I Have One?

September 28, 2018 | By Peter Ostrow

Compared to the reps they lead, first-line sales managers often receive significantly fewer opportunities to develop competencies specific to their role
Ad hoc and reactive sales manager enablement leads to inconsistent results and processes that lack scalability and repeatability
A lack of effective sales manager enablement drives away high-performing managers and their best reps

Three Customer Quotes About Sales Enablement That Are “Full Send”

September 17, 2018 | By Peter Ostrow

Sales enablement is a challenging blend of art and science that requires an extensive understanding of your internal customer
Organizations taking a holistic view of enablement – focusing on building great reps instead of conducting simple knowledge transfer – produce win-win results all around
While the research and advisory business focuses on teaching and guiding customers, sometimes you can learn a lot from them as well