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Richard | Eldh

Managing Director and Co-Founder


Rich is an industry thought leader in sales and marketing with more than 27 years of experience leading businesses and people with responsibility for sales and marketing teams throughout the world. Since co-founding SiriusDecisions, Rich and the team have built and grown one of the most influential organizations in Sales and Marketing business services worldwide.
 
With SiriusDecisions, Rich has worked across multiple industries and at hundreds of companies large and small including American Express, Symantec, Adobe, RBC, HP, IBM, ADP and Iron Mountain providing guidance and advice on strategy and operations. These engagements offer a rich set of insights and best practices to draw upon when interacting with new and established marketing and sales leaders.
 
Prior to SiriusDecisions, Rich spent 14 years at Gartner Group, most recently as executive vice president and officer where his responsibilities included worldwide sales, marketing and events. His extensive travels to Asia, Europe, South America, and throughout North America offer a global sensitivity needed in today’s competitive marketplace. Rich also held senior-level positions in operations, sales and marketing at Gartner, and spent a number of years living in England as the leader of sales and marketing for Europe, Middle East and Africa.
 
As head of Gartner Events, he was responsible for the initial design and development of ITXpo, the world's most successful technology exhibition, and for growing Gartner Events into what is now the largest technology conference business in the world. While at Gartner, Rich played an active role in many of the corporate acquisitions made by the company.
 
Rich also has held sales and marketing positions at Four-Phase Systems-Motorola and Hewlett-Packard. He was an initial investor in Sport Club, a mail-order catalog business, and North American Plastic, a merchant to mass-market distributor; both grew to profitability and were sold.
 
Rich received a BS in finance from the University of Connecticut.