Content and the Revenue Connection
January 29, 2016 | By Sharon Little
- Companies can suffocate under the weight of too much content – which is often low-quality
- Making the content-to-revenue connection cuts through individual priorities and established norms to set goals for creating content that works
- Using revenue as a driver for content production fundamentally changes how content is created
Optimizing the Sales Kickoff: Last-Minute Tips for Sales Leaders
January 08, 2015 | By Sharon Little
- Document your sales kickoff event’s goals, objectives, takeaways, audience pain points and major talking points on one page
- Get this document into the hands of every executive, presenter and sales leader at your company
- Plan a one-hour meeting on next steps with all field leadership at kickoff before or immediately after the closing session