Sharon Little

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Blog posts by Sharon Little

Companies can suffocate under the weight of too much content – which is often low-quality
Making the content-to-revenue connection cuts through individual priorities and established norms to set goals for creating content that works
Using revenue as a driver for content production fundamentally changes how content is created

Document your sales kickoff event’s goals, objectives, takeaways, audience pain points and major talking points on one page
Get this document into the hands of every executive, presenter and sales leader at your company
Plan a one-hour meeting on next steps with all field leadership at kickoff before or immediately after the closing session