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Simon Jones

Research Director, Demand Marketing


Simon has more than a quarter of a century of experience across a broad range of b-to-b marketing disciplines and is now focused on the strategy, process, technology and operationalization of demand creation.

As an independent marketing consultant in Europe, Simon worked with a diverse group of companies to develop and implement their strategies. This included helping a high-growth financial tech organization build its account-based marketing capability and helping a Sunday Times Tech Track 100 organization develop its digital marketing strategy.

Prior to this work, Simon spent over 20 years in a large U.S.-based multinational, where he held global and regional positions in demand creation, marketing technology, channel marketing and e-commerce. During his tenure, he designed and operationalized the demand creation capabilities for Europe, and then rolled them out globally, build and managed an e-commerce channel worth over $350 million annually, and transformed the organization’s digital marketing capabilities within just over six months.

Simon has a propensity toward combining technology, data, people and content to create effective marketing organizations and is an alum of the Windsor Leadership Trust.